How to actually speed up a slow WordPress site
The practical fix list I work through on real projects: hosting, caching, images, plugins, database and fonts. Most slow WordPress sites come down to the same few things.
ReadWordPress & Web Developer in Hull, East Yorkshire
WordPress & Web Developer in Hull. Work With Me Direct.
15+ years building fast, custom websites and web apps. WordPress and web development first, plus Magento, Vue and Nuxt, and AI. You work directly with the developer, not an agency. Based in Hull, East Yorkshire.
What I Help With
Freelance development across the platforms businesses actually use. You work directly with me from first call to launch.
15+ Years, Hands-On
I've been building for the web since 2009: WordPress and Magento first, then modern JavaScript with Vue and Nuxt. I've run an agency, been a Technical Director and a Head of Development, and these days I work directly with businesses as a senior freelance developer.
That means no account managers and no juniors learning on your project. You talk to the person writing the code. I build fast, custom sites and web apps, I give you a straight answer on what you actually need, and I stick around to support it.
What I Do
Pick a service to see how I can help, or get in touch and we'll work out what you need.
PWA Development
App-like websites that install to the home screen, load fast and keep working offline. My specialism.
Learn moreWordPress Development
Custom themes, plugins, WooCommerce, plus performance, security and rescue work.
Learn moreMagento & Adobe Commerce
Complex ecommerce builds, custom modules and platform work from a certified developer.
Learn moreVue & Nuxt
Fast, modern frontends and full-stack apps built with Vue 3 and Nuxt.
Learn moreHeadless
API-first, headless content architecture with a bespoke frontend.
Learn moreAI Consultancy
Agentic apps, automation and honest advice on where AI actually helps your business.
Learn moreMigrations
Move off a platform that's holding you back, without losing content, orders or search rankings.
Learn moreTechnical SEO & Performance
Core Web Vitals, page speed, crawlability and structured data, fixed properly.
Learn moreCustom Websites
Bespoke websites and web apps built around your business, not a template.
Learn moreWhy Work With Me Direct
Senior experience without the agency overhead.
A Senior Developer
15+ years, ex Head of Development. You get experience on the actual work, not a junior learning on your budget.
Direct Access
You deal with me start to finish. No account managers, no hand-offs, no game of telephone.
Honest Advice
I'll tell you what you actually need, and just as importantly what you don't, before you spend money.
Fast, Modern Builds
Sites and apps built to load quickly and stay maintainable, on a modern stack that won't fight you later.
What You Get Working With Me
Talk to Me Directly
You talk directly to the person doing the work. Based in Hull, happy to meet in person.
Genuinely Bespoke
Built for your brand and your needs. Not a theme, not a template, not a drag-and-drop.
Modern & Secure
Built on a modern, fast, secure stack, so there's less to break and less to worry about.
Straight Answers
Clear scope, clear pricing per project, and honest advice throughout. No jargon, no surprises.
Latest from the Blog
Technical deep-dives, build logs, and lessons learned.
Why I Work Direct, Not Through an Agency
The honest case for hiring a developer directly instead of through an agency, from a Hull freelancer, including where an agency is still the better choice.
ReadIs Your WordPress Site Secure? The Basics I Check
Most small-business WordPress sites get hacked through a handful of boring, avoidable gaps. Here is the plain-English security checklist I run for clients in Hull, and what you can do yourself today.
ReadReady to talk?
Tell me about your project or the site you've got. I'll give you an honest view on what I'd do. Free 30-minute surgery, no sales pitch.