[{"data":1,"prerenderedAt":382},["ShallowReactive",2],{"$fi_SA3l8D9e4tuLzFLMXUroEj8Vi4FUp0B2g2TbBke08":3,"post-local-business-schema-what-it-is-and-whether-you-need-it":147},{"site":4,"features":8,"stripe":10,"bridalfile":12,"analytics":13,"navigation":14,"branding":125,"footer":127},{"id":5,"name":6,"domain":7},"7578a1b2-a8ec-462f-8980-d46ebefc76a2","Pwa Developer","pwadeveloper.uk",{"products":9,"bookings":9,"event_capacity":9,"ugc":9},false,{"enabled":9,"test_mode":11},true,{"enabled":9},null,{"footer":15,"header":43,"services":68},{"id":16,"name":17,"items":18},"4c83a83d-7d89-442d-8e4c-717e61d71c19","Footer Navigation",[19,23,27,31,35,39],{"id":20,"url":21,"label":22},"b8c9d0e1-f2a3-4b4c-5d6e-7f8a9b0c1d2e","/about","About",{"id":24,"url":25,"label":26},"c9d0e1f2-a3b4-4c5d-6e7f-8a9b0c1d2e3f","/blog","Blog",{"id":28,"url":29,"label":30},"d0e1f2a3-b4c5-4d6e-7f8a-9b0c1d2e3f4a","/contact","Contact",{"id":32,"url":33,"label":34},"e1f2a3b4-c5d6-4e7f-8a9b-0c1d2e3f4a5b","/websites","Websites",{"id":36,"url":37,"label":38},"d1e2f3a4-1111-4a2b-8c3d-dddd11112222","/services/nuxt","Nuxt",{"id":40,"url":41,"label":42},"d2e3f4a5-2222-4b3c-9d4e-dddd22223333","/services/supabase","Supabase",{"id":44,"name":45,"items":46},"090e7007-6dd0-4416-8ce2-2680c446d2a9","Main Navigation",[47,49,53,57,59,61,63],{"id":48,"url":21,"label":22},"c3d4e5f6-a7b8-4c9d-0e1f-2a3b4c5d6e7f",{"id":50,"url":51,"label":52},"a43446fd-355b-474a-a846-6f02ba7b4f68","/services","Services",{"id":54,"url":55,"label":56},"6b5e66d9-5267-4948-86b9-11ef75fcf821","/how-i-build","How I Build",{"id":58,"url":33,"label":34},"a1b2c3d4-5e6f-4a7b-8c9d-0e1f2a3b4c5d",{"id":60,"url":25,"label":26},"d4e5f6a7-b8c9-4d0e-1f2a-3b4c5d6e7f8a",{"id":62,"url":29,"label":30},"f6a7b8c9-d0e1-4f2a-3b4c-5d6e7f8a9b0c",{"id":64,"url":65,"label":66,"target":67},"e5f6a7b8-c9d0-4e1f-2a3b-4c5d6e7f8a9b","https://www.youtube.com/@anothermagentodev9161","YouTube","_blank",{"id":69,"name":70,"items":71},"9a2b3c4d-9999-4a2b-8c3d-aaaabbbbcccc","Services Menu",[72,78,84,90,96,102,108,114,120],{"id":73,"url":74,"icon":75,"label":76,"description":77},"1a2b3c4d-1111-4a2b-8c3d-111122223333","/services/pwa","fa-solid fa-mobile-screen-button","PWA","Installable, offline-first apps",{"id":79,"url":80,"icon":81,"label":82,"description":83},"2b3c4d5e-2222-4b3c-9d4e-222233334444","/services/wordpress","fa-brands fa-wordpress","WordPress","Themes, plugins, rescue work",{"id":85,"url":86,"icon":87,"label":88,"description":89},"3c4d5e6f-3333-4c4d-8e5f-333344445555","/services/magento","fa-solid fa-cart-shopping","Magento","Ecommerce & platform work",{"id":91,"url":92,"icon":93,"label":94,"description":95},"4d5e6f70-4444-4d5e-9f60-444455556666","/services/vue","fa-brands fa-vuejs","Vue & Nuxt","Reactive frontends, SSR apps",{"id":97,"url":98,"icon":99,"label":100,"description":101},"708192a3-7777-4081-8293-777788889999","/services/headless-cms","fa-solid fa-cube","Headless","Structured content APIs",{"id":103,"url":104,"icon":105,"label":106,"description":107},"8192a3b4-8888-4192-93a4-88889999aaaa","/services/ai-consultancy","fa-solid fa-robot","AI Consultancy","Where AI actually helps",{"id":109,"url":110,"icon":111,"label":112,"description":113},"a1b2c3d4-1234-4a2b-8c3d-aaaa11112222","/services/migrations","fa-solid fa-arrow-right-arrow-left","Migrations","Move platforms, keep your SEO",{"id":115,"url":116,"icon":117,"label":118,"description":119},"b2c3d4e5-2345-4b3c-9d4e-bbbb22223333","/services/technical-seo","fa-solid fa-gauge-high","Technical SEO & Performance","Core Web Vitals & speed",{"id":121,"url":33,"icon":122,"label":123,"description":124},"c3d4e5f6-3456-4c4d-8e5f-cccc33334444","fa-solid fa-globe","Custom Websites","Bespoke sites, not templates",{"logo":13,"logoDark":13,"favicon":13,"tagline":126},"WordPress & Web Developer in Hull, East Yorkshire",{"summary":128,"copyright":13,"address":129,"contact":133,"socialLinks":134,"openingHours":146,"logos":13},"Senior freelance web developer in Hull, East Yorkshire. 15+ years building fast, custom websites and web apps in WordPress, Magento, Vue and Nuxt. Work directly with the developer.",{"line1":13,"line2":13,"city":130,"state":131,"postalCode":13,"country":132},"Hull","East Yorkshire","United Kingdom",{"phone":13,"email":13},[135,138,142],{"url":65,"icon":136,"platform":137},"fa-brands fa-youtube","youtube",{"url":139,"icon":140,"platform":141},"https://github.com/adamcjackson1982","fa-brands fa-github","github",{"url":143,"icon":144,"platform":145},"https://www.linkedin.com/in/adamcjackson/","fa-brands fa-linkedin","linkedin",[],{"id":148,"slug":149,"title":150,"excerpt":151,"content":152,"content_format":371,"featured_image":372,"published":11,"published_at":373,"meta_title":374,"meta_description":375,"fields":376},"21267889-ef9b-4b99-9397-1a9f903e02e1","local-business-schema-what-it-is-and-whether-you-need-it","Local Business Schema: What It Is and Whether Your Hull Business Needs It","Schema markup is a label that tells Google your name, address and hours in a format it can read. Here is what it does, what it does not, and how to check yours in ten minutes.",{"type":153,"content":154},"doc",[155,161,165,172,176,180,185,189,202,207,211,251,255,260,264,268,272,277,303,307,312,332,351,356,360],{"type":156,"content":157},"paragraph",[158],{"text":159,"type":160},"Open the source of almost any web page and somewhere in there you might find a block of text that looks like code nobody was meant to read. If it mentions \"LocalBusiness\", that is schema markup. Plenty of SEO sales pitches mention it as if it were a secret ingredient. So here is a calmer answer to a fair question: does a small business in Hull actually need it?","text",{"type":156,"content":162},[163],{"text":164,"type":160},"Short version: it is worth having, it takes under an hour to do properly, and it will not rescue a site that has bigger problems.",{"type":166,"attrs":167,"content":169},"heading",{"level":168},2,[170],{"text":171,"type":160},"What schema markup is",{"type":156,"content":173},[174],{"text":175,"type":160},"Schema markup is a label you attach to your page so that a search engine does not have to guess. Your page already says \"Smith Plumbing, 14 High Street, open 8 till 5\" in ordinary words. Schema says the same thing in a fixed format that software reads without interpretation: this is the business name, this is the address, these are the opening hours, this is the phone number.",{"type":156,"content":177},[178],{"text":179,"type":160},"Visitors never see it. It sits in the page code, usually as a small block called JSON-LD, and it only exists for Google, Bing and other machines.",{"type":166,"attrs":181,"content":182},{"level":168},[183],{"text":184,"type":160},"What it can and cannot do for you",{"type":156,"content":186},[187],{"text":188,"type":160},"Here is the part the sales pitches skip. Schema does not make you rank higher. Google has said for years that structured data helps it understand a page and can make a page eligible for certain extra features in results, but it is not a ranking switch. If your site is slow, thin on content or missing the pages people search for, labelling it neatly changes very little.",{"type":156,"content":190},[191,193,200],{"text":192,"type":160},"What it does give you is clarity. If your name, address and phone number are written the same way on your site, your Google Business Profile and your other listings, you remove a source of confusion. I covered how those two fit together in ",{"text":194,"type":160,"marks":195},"Google Business Profile vs your website",[196],{"type":197,"attrs":198},"link",{"href":199},"/blog/google-business-profile-vs-your-website-hull",{"text":201,"type":160},". Schema is the tidy way of making your website's half of that agreement explicit.",{"type":166,"attrs":203,"content":204},{"level":168},[205],{"text":206,"type":160},"What a local business should put in it",{"type":156,"content":208},[209],{"text":210,"type":160},"For most small businesses the useful set is short. Anything beyond it is usually decoration.",{"type":212,"content":213},"bulletList",[214,221,227,233,239,245],{"type":215,"content":216},"listItem",[217],{"type":156,"content":218},[219],{"text":220,"type":160},"The business type, such as LocalBusiness or a more specific type like Plumber, Dentist or Restaurant",{"type":215,"content":222},[223],{"type":156,"content":224},[225],{"text":226,"type":160},"Name, address and phone number, written exactly as they appear on your Google Business Profile",{"type":215,"content":228},[229],{"type":156,"content":230},[231],{"text":232,"type":160},"Opening hours, including any days you are closed",{"type":215,"content":234},[235],{"type":156,"content":236},[237],{"text":238,"type":160},"Your website address and a link to your logo",{"type":215,"content":240},[241],{"type":156,"content":242},[243],{"text":244,"type":160},"Links to your main profiles, such as your Google Business Profile, Facebook page or Companies House entry",{"type":215,"content":246},[247],{"type":156,"content":248},[249],{"text":250,"type":160},"The area you serve, if you travel to customers rather than people coming to you",{"type":156,"content":252},[253],{"text":254,"type":160},"If you sell from a shop, add the map position. If you are a one person operation working from home and you do not publish your address, leave the address out and use the service area instead. Do not publish a home address just to fill a field.",{"type":166,"attrs":256,"content":257},{"level":168},[258],{"text":259,"type":160},"The mistakes I see most often",{"type":156,"content":261},[262],{"text":263,"type":160},"The first is markup that disagrees with the page. If the schema says you open at 9 and the contact page says 8.30, you have created the confusion you were trying to remove. Update both at the same time.",{"type":156,"content":265},[266],{"text":267,"type":160},"The second is stacking up types that do not apply. Reviews are the usual culprit. Marking up star ratings that are not visible on the page, or copying a rating from somewhere else, goes against Google's guidelines and can lead to the feature being switched off for your site.",{"type":156,"content":269},[270],{"text":271,"type":160},"The third is installing three plugins that each add their own schema, so the page ends up with duplicate and contradictory blocks. On WordPress, the major SEO plugins can output basic business markup. Pick one source and switch the others off.",{"type":166,"attrs":273,"content":274},{"level":168},[275],{"text":276,"type":160},"How to check yours in ten minutes",{"type":212,"content":278},[279,285,291,297],{"type":215,"content":280},[281],{"type":156,"content":282},[283],{"text":284,"type":160},"Open Google's Rich Results Test, paste in your home page address and see whether a LocalBusiness block is detected",{"type":215,"content":286},[287],{"type":156,"content":288},[289],{"text":290,"type":160},"Run the same page through the Schema Markup Validator to catch syntax errors",{"type":215,"content":292},[293],{"type":156,"content":294},[295],{"text":296,"type":160},"Compare every detail in the output with your Google Business Profile, letter for letter",{"type":215,"content":298},[299],{"type":156,"content":300},[301],{"text":302,"type":160},"Look in Google Search Console under the enhancements section for any warnings flagged against your pages",{"type":156,"content":304},[305],{"text":306,"type":160},"If the tests find nothing, that does not mean something is broken. Plenty of perfectly good local sites have no schema at all. It means there is a small, low risk job available.",{"type":166,"attrs":308,"content":309},{"level":168},[310],{"text":311,"type":160},"Where it sits in the wider picture",{"type":156,"content":313},[314,316,322,324,330],{"text":315,"type":160},"Schema belongs in the middle of a technical SEO checklist, not at the top. Before it come the basics: can Google crawl the site, does each service have its own page, do the pages load quickly on a phone. If you want to see what a full check involves, ",{"text":317,"type":160,"marks":318},"what a technical SEO audit in Hull actually looks like",[319],{"type":197,"attrs":320},{"href":321},"/blog/what-a-technical-seo-audit-in-hull-actually-looks-like",{"text":323,"type":160}," walks through it. If your pages are not appearing at all, start with ",{"text":325,"type":160,"marks":326},"why is my website not showing up on Google",[327],{"type":197,"attrs":328},{"href":329},"/blog/why-is-my-website-not-showing-up-on-google",{"text":331,"type":160}," before you touch any markup.",{"type":156,"content":333},[334,336,341,343,349],{"text":335,"type":160},"Schema is one of the pieces I check as part of ",{"text":337,"type":160,"marks":338},"technical SEO",[339],{"type":197,"attrs":340},{"href":116},{"text":342,"type":160}," work. It is rarely the biggest finding, but it is quick to fix and it keeps the details consistent, which matters more than it sounds. Whether you need outside help at all is a separate question, and ",{"text":344,"type":160,"marks":345},"do you need an SEO specialist in Hull",[346],{"type":197,"attrs":347},{"href":348},"/blog/do-you-need-an-seo-specialist-in-hull",{"text":350,"type":160}," gives an honest answer to it.",{"type":166,"attrs":352,"content":353},{"level":168},[354],{"text":355,"type":160},"So, do you need it?",{"type":156,"content":357},[358],{"text":359,"type":160},"If you have a local business and a working site, add basic LocalBusiness markup, keep it matching your listings, test it once and leave it alone. Skip the reviews markup unless the reviews are real, visible and yours. And if someone quotes you a large fee for schema on its own, ask what else is in the package.",{"type":156,"content":361},[362,364,369],{"text":363,"type":160},"If you would like me to look at what your site currently says to Google, I offer a free 30 minute surgery. We go through the page, the listings and anything that looks out of step, with no obligation. You can ",{"text":365,"type":160,"marks":366},"book one through the contact page",[367],{"type":197,"attrs":368},{"href":29},{"text":370,"type":160},".","tiptap","https://sktegczfmabucrnpgrvp.supabase.co/storage/v1/object/public/media/7578a1b2-a8ec-462f-8980-d46ebefc76a2/pwa-svg-blog-local-business-schema.svg","2026-11-05T09:00:00+00:00","Local Business Schema: Do You Need It?","Schema markup helps Google read your business details but does not boost rankings alone. What to include, common mistakes, and how to check yours.",{"tags":377},[378,379,380,381],"seo","web-dev","hull","local",1793869230521]