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Work directly with the developer.",{"line1":13,"line2":13,"city":130,"state":131,"postalCode":13,"country":132},"Hull","East Yorkshire","United Kingdom",{"phone":13,"email":13},[135,138,142],{"url":65,"icon":136,"platform":137},"fa-brands fa-youtube","youtube",{"url":139,"icon":140,"platform":141},"https://github.com/adamcjackson1982","fa-brands fa-github","github",{"url":143,"icon":144,"platform":145},"https://www.linkedin.com/in/adamcjackson/","fa-brands fa-linkedin","linkedin",[],{"id":148,"slug":149,"title":150,"excerpt":151,"content":152,"content_format":335,"featured_image":336,"published":11,"published_at":337,"meta_title":338,"meta_description":339,"fields":340},"0450975e-8e4a-43f1-93bf-f15a0804520a","google-business-profile-vs-your-website-hull","Google Business Profile vs Your Website: What Each Does for a Hull Business","Your Google Business Profile and your website do different jobs. Here is what each one does, where they overlap, and five settings worth checking today.",{"type":153,"content":154},"doc",[155,161,165,172,176,180,185,189,202,207,211,215,220,254,259,263,268,280,285,305,310,314,325],{"type":156,"content":157},"paragraph",[158],{"text":159,"type":160},"Ask a few Hull business owners where they want to show up on Google and most will say the same thing: in the map, next to the phone number and the star rating. That box is your Google Business Profile, and it is separate from your website. People mix the two up, and it costs them. Each one does a different job, and they work best when they back each other up.","text",{"type":156,"content":162},[163],{"text":164,"type":160},"Here is what each one does, where they overlap, and the handful of settings that make the pair work harder.",{"type":166,"attrs":167,"content":169},"heading",{"level":168},2,[170],{"text":171,"type":160},"What a Google Business Profile is",{"type":156,"content":173},[174],{"text":175,"type":160},"It is a free listing that Google keeps about your business. It holds your name, address or service area, opening hours, phone number, categories, photos and reviews. When someone searches for something like a plumber, a café or a dog groomer near them, the map results at the top of the page come from these profiles, not from websites.",{"type":156,"content":177},[178],{"text":179,"type":160},"You control the profile, but Google decides when and where to show it. It leans on three things: how relevant your profile is to the search, how close you are to the person searching, and how well known and trusted you look. Reviews, a complete profile and consistent details all feed into that last one.",{"type":166,"attrs":181,"content":182},{"level":168},[183],{"text":184,"type":160},"What your website does that the profile cannot",{"type":156,"content":186},[187],{"text":188,"type":160},"A profile is a shop window. A website is the shop. The profile gives you a few lines of description and a gallery. It cannot explain how you work, show a proper range of past jobs, answer the questions customers ask before they ring you, or rank for the hundreds of searches that never trigger a map at all.",{"type":156,"content":190},[191,193,200],{"text":192,"type":160},"Searches like how long does a rewire take, or what should I ask a web developer, are answered by pages. That is where a site earns traffic from people who are not yet ready to call. If you want to understand what a site should carry, I wrote about it in ",{"text":194,"type":160,"marks":195},"what should a small business website include",[196],{"type":197,"attrs":198},"link",{"href":199},"/blog/what-should-a-small-business-website-include",{"text":201,"type":160},".",{"type":166,"attrs":203,"content":204},{"level":168},[205],{"text":206,"type":160},"Where the two meet",{"type":156,"content":208},[209],{"text":210,"type":160},"The profile has a website button, and that link is one of the few places where you decide exactly where a visitor lands. Many owners leave it pointing at the home page by default. If you run one profile for a business with several services, think about whether the home page is really the best first page for that visitor.",{"type":156,"content":212},[213],{"text":214,"type":160},"Google also checks that the details on your profile match what it finds on your site. If your profile says you are open until six and the footer of your site says five, or the address is written two different ways, you are giving it a reason to trust you a little less. Pick one version of your business name, address and phone number and use it everywhere.",{"type":166,"attrs":216,"content":217},{"level":168},[218],{"text":219,"type":160},"Five settings worth checking today",{"type":221,"content":222},"bulletList",[223,230,236,242,248],{"type":224,"content":225},"listItem",[226],{"type":156,"content":227},[228],{"text":229,"type":160},"Primary category. This is the single strongest signal on the profile. Choose the most specific one that describes what you actually do, not the broadest.",{"type":224,"content":231},[232],{"type":156,"content":233},[234],{"text":235,"type":160},"Service area or address. If you visit customers, set a service area rather than showing a home address. If customers come to you, make sure the pin is in the right place.",{"type":224,"content":237},[238],{"type":156,"content":239},[240],{"text":241,"type":160},"Opening hours, including bank holidays. Wrong hours lead to bad reviews faster than anything else.",{"type":224,"content":243},[244],{"type":156,"content":245},[246],{"text":247,"type":160},"The website link. Point it at the page that best matches the profile, and add campaign tags to the end of the address so you can tell profile visits apart from other traffic in your analytics.",{"type":224,"content":249},[250],{"type":156,"content":251},[252],{"text":253,"type":160},"Photos that are yours. Real pictures of the premises, the team and the work do better than stock images, and customers can tell the difference.",{"type":166,"attrs":255,"content":256},{"level":168},[257],{"text":258,"type":160},"The mistake of treating reviews as a side project",{"type":156,"content":260},[261],{"text":262,"type":160},"Reviews sit on the profile, but they are the bridge to everything else. Customers read them before they click through to the site, and Google reads them as a sign that real people deal with you. The honest approach is to ask every happy customer, make it easy with a direct link, and reply to every review, including the poor ones, calmly and in plain words. Never pay for reviews or write your own. Google can remove them, and customers spot them.",{"type":166,"attrs":264,"content":265},{"level":168},[266],{"text":267,"type":160},"Do you still need pages for each area?",{"type":156,"content":269},[270,272,278],{"text":271,"type":160},"If you serve more than one town, the profile covers one location and a service area, but it cannot rank you for every place on its own. That is where your website helps. I went through when separate area pages make sense and when they do not in ",{"text":273,"type":160,"marks":274},"do you need a page for every town",[275],{"type":197,"attrs":276},{"href":277},"/blog/do-you-need-a-page-for-every-town-local-seo-hull",{"text":279,"type":160},". The short version: write them only where you have something real to say about the work you do there.",{"type":166,"attrs":281,"content":282},{"level":168},[283],{"text":284,"type":160},"When the profile is not showing up either",{"type":156,"content":286},[287,289,295,297,303],{"text":288,"type":160},"Sometimes the issue is bigger than a missing setting. If your profile is not appearing, or your site is not appearing, the causes are different and so are the fixes. I put the common ones in a checklist in ",{"text":290,"type":160,"marks":291},"why is my website not showing up on Google",[292],{"type":197,"attrs":293},{"href":294},"/blog/why-is-my-website-not-showing-up-on-google",{"text":296,"type":160},". And if you are weighing up whether you need help at all, ",{"text":298,"type":160,"marks":299},"do you need an SEO specialist in Hull",[300],{"type":197,"attrs":301},{"href":302},"/blog/do-you-need-an-seo-specialist-in-hull",{"text":304,"type":160}," gives you a fair way to decide.",{"type":166,"attrs":306,"content":307},{"level":168},[308],{"text":309,"type":160},"How I think about the pair",{"type":156,"content":311},[312],{"text":313,"type":160},"The profile gets you found by the person who needs you now. The website convinces them, answers their questions and catches everyone else. Neither replaces the other. A tidy profile with a weak site wastes the click, and a good site with a neglected profile never gets the first look.",{"type":156,"content":315},[316,318,323],{"text":317,"type":160},"The part that connects them is mostly technical: clean page titles, fast loading, correct structured data and a site Google can read without trouble. That is the work I do under ",{"text":319,"type":160,"marks":320},"technical SEO",[321],{"type":197,"attrs":322},{"href":116},{"text":324,"type":160},", and it is usually where small gains stack up for a local business.",{"type":156,"content":326},[327,329,334],{"text":328,"type":160},"If you would like a second pair of eyes on your profile and your site together, I offer a free 30 minute surgery. We go through both on screen, I tell you plainly what is worth changing and what is not, and there is no obligation. You can ",{"text":330,"type":160,"marks":331},"book one through the contact page",[332],{"type":197,"attrs":333},{"href":29},{"text":201,"type":160},"tiptap","","2026-10-29T09:00:00+00:00","Google Business Profile vs Your Website","Your Google Business Profile and your website do different jobs. Here is what each does for a Hull business and five settings to check today.",{"tags":341},[342,343,344],"seo","hull","local",1793696432418]